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Sell Planners

What You Need to Start a Planner Shop: The Essentials

A digital planner calendar page of the kind a new planner shop would sell
A digital planner calendar page of the kind a new planner shop would sell

The full kit for a planner shop: chipboard, a Cinch binder, 20mm wires, a guillotine cutter, sticker paper and a supertank printer — plus what you can safely skip.

The materials and equipment covered here as the starting kit for a planner shop

Starting a planner shop takes less than most people expect. This is the full list of materials and equipment worth having — what's essential, what's optional, and what you can skip until you're selling regularly.

If you want the business side rather than the kit list, start with our complete startup guide or the breakdown of what it actually costs.

Some links below are Amazon affiliate links. They cost you nothing extra and help support the work here.

The essentials

If you're only buying a few things, buy these first.

Chipboard book board for planner covers
Chipboard / Book Board
Cinch book binding machine
Cinch Binding Machine
Twin loop wire binding spines
Binding Wires
Heavy duty guillotine paper cutter
Guillotine Paper Cutter
Printable vinyl sticker paper
Sticker Paper
Cardstock paper for planner covers
Cardstock Paper

Chipboard at 1.2mm suits most covers. Wires at 20mm cover a standard planner; go to 30mm for thicker books. Cardstock at 220gsm works for covers, 100–120gsm for inserts.

Printers

A supertank printer pays for itself quickly if you're printing regularly.

Canon PIXMA G6020 supertank printer
Canon PIXMA G6020
HP OfficeJet Pro 9015e all-in-one printer
HP OfficeJet Pro 9015e

For a full comparison including the Epson EcoTank, see our guide to the best printers for planner making.

Binding and finishing tools

Bone folder for scoring and creasing
Bone Folder
Acid-free all-purpose bookbinding glue
Bookbinding Glue
Wooden and bamboo book press
Book Press
Hole puncher and paper punch
Hole Puncher
Heavy duty rotary hole punch kit
Rotary Punch Kit
Chicago screw and rivet assortment kit
Screws & Rivets Kit
Spiral coil binding machine
Coil Binding Machine
Plastic spiral binding coils in assorted sizes
Spiral Binding Coils
Coil cutting and crimping pliers
Coil Crimping Pliers
TruBind 32mm double loop binding spines
32mm Binding Spines
Bookbinding starter tool kit
Bookbinding Starter Kit

Extras worth having

Removable restickable glue stick
Restickable Glue Stick
Scotch repositionable glue stick
Scotch Repositionable Glue
Small gold bull hinge binder clips
Gold Binder Clips
Planner divider and custom tab punch
Divider & Tab Punch
Circle cutter for crafting
Circle Cutter
Adhesive-backed magnetic sheets
Magnetic Sheets
EVA foam craft sheets
Foam Craft Sheets
Perforating and pinking paper trimmer
Perforating Cutter
Four-in-one corner rounder punch
Corner Rounder Punch
Acrylic spray gloss sealer
Spray Gloss Sealer

What you don't need

  • Expensive design software — Planify Pro covers the design side
  • Photography equipment — mockups do the job for listing images
  • Your own website — Etsy handles storefront and payments
  • A large budget — you can start for well under $50 with digital products only
  • Design experience

Tutorials to start with

Once you have the kit, these walk you through actual projects:

Next steps

Ready to sell? Read how to sell planners on Etsy, browse 20 profitable planner niches, and check the mistakes worth avoiding.

You can also follow along on Instagram, YouTube and Pinterest.

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